How to Get More Saves and Shares on Your Instagram Posts

Saves and shares are important signals of engagement on Instagram because they indicate that users are engaging with the content in an engaging way. Therefore, you should focus on creating content that is relatable, short, and shareable. When users interact with posts, they receive likes, views, comments, shares and saves, which indicate that your content is valuable and interesting to people. This guide will show you how to create content that is not only worth sharing and saving, but also worth following.

Key Takeaways

Create useful content that people will want to see again.
Use carousels, checklists, and actionable tips.
Don’t create content to get likes and comments.
Make posts relatable and easy to share.
Write clear captions and calls to action (CTA).
Content should be tailored to the user’s problem and interests.
Track Instagram Insights to identify successful content.

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Step 1: Create Valuable, Save-Worthy Content

Save-worthy content isn’t created simply by creating a Reel on any topic; instead, find the points that are already piquing users’ interest. Content can be created as step-by-step guides, checklists, tips, myth vs. reality, or tutorials. These are the types of content that users often save, but whether your content is saved will depend on whether you’ve provided a proper solution to the user’s problem.

Step 2: Use Instagram Carousels and Infographics

Create carousels or infographics to explain complex information in simple terms. Create slides with clear headings and short information. Your focus is to present your content in a way that makes it easy for users to understand. It’s important to keep the user focused on the content, so make the first slide attractive and useful. The opening slide should provide the user with some information and insights, or be curious enough to scroll to the next slide.

Step 3: Make Your Posts Relatable and Shareable

Instead of discussing random things in your content, focus on common user problems and audience preferences so that your posts reach a more targeted audience. Posting random things only creates content that lacks information, and users will scroll past it without paying attention. Therefore, share relevant information, practical lessons, and actionable information on Instagram to keep your audience engaged. Content becomes shareable when it contains a relevant example, as users are more likely to share it with their friends and family.

Step 4: Write Captions With Clear Calls to Action

Some Instagram users watch Reels with the audio turned off, so captions become important at this point. This helps viewers understand what the Reel is actually trying to convey. Additionally, you want to encourage users to share the Reel with others who might benefit from it and save it for future reference. Use a clear CTA to drive audiences to take action. Example: “Save this guide for your next content planning session.”

Step 5: Publish at the Right Time and Stay Consistent

To check your audience’s active time, go to Instagram Insights. Here, you’ll see the times when posting content can yield good performance. Depending on audience behavior, don’t just stick to one time; instead, test posting at different times to see which yields the best results. However, the best timing isn’t determined by just one result; finalize the timing based on consistent performance.

Step 6: Analyse Instagram Insights and Improve

Instagram Insights are not only useful for seeing the best timing for your audience, but also for analyzing your account performance so that your next post can improve and deliver results. Therefore, review the saves, shares, reach, and total engagement of individual posts in Insights. This will help you identify the formats that are driving good engagement. Instead of finding mistakes and repeating poorly formatted content, improve future content based on the results you see in Insights.

Conclusion

Instead of creating lengthy content, use short, actionable, and to-the-point content. Users want information but only see content that answers their questions concisely and clearly. Analytics is essential for improving engagement, so instead of just looking at active time, use insights to identify which content is performing well, which needs improvement, and which formats are driving results. However, instead of just chasing engagement metrics like saves and shares, create value for users in your content.